A group of about a dozen children stand in a line on a dirt road, facing a large brown bear mascot. Two boys stand on the edge of the group, facing away from the camera. The children are wearing a variety of casual clothing, including school uniforms, jeans, and jackets. The bear is holding a sign. Behind the children is a building with signs for "Red Rose" and "Windsor." To the left of the children is a bush with a painted tire in front of it. The road is littered with pebbles. A microphone stand and cable are visible in the foreground.