A large group of people is gathered on a paved public square. Many of them are on bicycles or standing near their bicycles. A man in a cycling jersey and helmet is holding a banner that reads "Vamos Rodando" (Let's Roll). Another man is standing next to him, and a woman is walking past them. In the background, there is a large building with many windows and air conditioning units. A large digital billboard is visible on the building displaying two men. Several trees line the square. The sky is overcast.