The video shows a close-up of a white poster board with a black, handwritten text in Russian that says "КУКАРЕКУ" at the top. Below the text, there are two drawings: one is a stylized chicken head, and the other is an egg. The chicken head has a white oval face, two small black dots for eyes, a yellow triangular beak, and a red comb on top of its head. Between the chicken head and the egg, there is a small orange rectangular sticker with the word "ИЛИ" (meaning "or") written in black. The video pans down to reveal the entire poster, which appears to be outdoors with a cloudy sky in the background.