The video shows a silver and red McLaren Formula One car, specifically the MP4-23A model. It is displayed behind an orange sign that indicates it was driven by Lewis Hamilton to his first Drivers' World Championship in 2008. The sign mentions that he won five races on his way to a dramatic finale, clinching the title on the final corner of the last lap. The car has the number 22 on it, and visible sponsors include Vodafone and Bridgestone. The backdrop is a wall painted in a geometric pattern of navy blue and orange. The floor is polished concrete. The camera pans up from the sign to reveal the entire front of the car.