The video shows a claw machine filled with numerous cute keychains. The keychains are of various characters, including what appear to be Sanrio characters like My Melody and Pompompurin, as well as generic animal designs. They are all attached to the claw machine by their loops, hanging down. The machine itself has colorful lights and graphics that say "GET LUCKY." Below the keychains, there are instructions on how to play the game in Russian, with images depicting inserting money, selecting a prize, and pressing a button. The claw mechanism is visible at the top. The overall environment appears to be an arcade or entertainment venue.