A black and white cow, appearing to be a calf, is being transported in the bed of a two-tone red and white Chevrolet pickup truck. The cow is lying down in the truck bed, looking towards the front of the vehicle. A rope is visible around its neck, and it appears to be secured by ropes tied to a wooden frame built on the truck bed. The word "ROLET" and "EFI" are clearly visible on the truck's tailgate. A license plate with the number "XA-4155-D" is affixed to the back window of the truck's cab. In the background, under a sunny sky, power lines crisscross, and a building with a large "OX" on a sign (likely an OXXO convenience store) is visible. Another sign in the background appears to have Spanish text, but it is largely unreadable. The scene takes place on what appears to be a street or road during the daytime.