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The image captures a large digital billboard displaying an advertisement for Shacman trucks in Khimki, Russia. The billboard prominently features the Shacman logo and the Russian text "Надежность Комфорт Эффективность" which translates to "Reliability Comfort Efficiency". The bottom of the billboard shows the website "www.shacman.ru" and part of a Shacman truck model, the X6000. In the background, there are architectural elements of what appears to be an indoor exhibition hall or transportation hub with a complex ceiling structure. Below the billboard, a group of people are visible, some seated and others standing. One woman in the foreground, facing left, is holding a smartphone. Another woman to her right is looking down at her phone. Further back, individuals are seated, seemingly waiting or observing. To the left of the main billboard, a smaller screen displays an advertisement for EVOLUTE, a Russian electric vehicle brand, with text in Russian. The overall scene suggests an event or a busy public space with commercial advertising.
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