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The image shows a Dr. Simi claw machine, a type of arcade game, likely located in San Bernardino Tlaxcalancingo, Mexico. The machine is filled with plush Dr. Simi dolls, the mascot of a Mexican pharmaceutical chain. The machine's signage indicates that it costs 30 pesos to play and that it accepts "Similandia" coins, which can be purchased at the counter. The claw mechanism is visible inside the machine. The exterior of the machine features "DR. SIMI" branding and colorful light strips. Additional shelves stocked with products are visible above the machine. The area appears to be a brightly lit retail space. Signage indicating pharmacy hours and personnel requests are visible on the machine.
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