The image displays an outdoor urban scene at 30 Rue André Pingat in Reims, France

The image displays an outdoor urban scene at 30 Rue André Pingat in Reims, France. A large, vertically oriented, illuminated digital billboard occupies the center, showcasing an advertisement for Lidl. The billboard's content is set against a blue background. On the right, a prominent yellow circle features the Lidl logo and the text "Partout en France SEULEMENT 0.99€" for a 500g portion (equating to 1.98€/kg). Below this, a clear plastic container of "Saladinettes Carottes Râpées à la ciboulette" (Grated carrots with chives) is shown, displaying a Nutri-Score 'A' label. The left side of the billboard presents comparative pricing from the "U" supermarket chain for the same 500g product in various French cities: Paris (1.44€), Lyon (1.79€), Bordeaux (1.27€), and Marseille (1.15€). The top section of the billboard includes the Lidl logo and the French slogans "Chez Lidl, pas d'injustice" (At Lidl, no injustice) and "Ça vaut le coup" (It's worth it). The bottom edge of the advertisement includes "Transformé en FRANCE" (Processed in FRANCE), a health recommendation "Pour votre santé, pratiquez une activité physique régulière. www.mangerbouger.fr" (For your health, practice regular physical activity), and the "Cityz Media" logo. In the background, a modern multi-story building stands directly behind the billboard. Its facade is characterized by alternating vertical panels of orange and a lighter beige or light brown hue, separated by dark gray vertical strips. The building incorporates numerous dark-framed windows equipped with black horizontal louvers. To the left of the billboard, at street level, a dark storefront is visible, featuring a decorative, multi-petaled, orange and yellow floral emblem. A white car, identifiable as potentially a Mini Cooper, is partially visible parked on the pavement adjacent to this storefront. The ground surface is dark asphalt or concrete. No individuals or active interactions are present in the depicted scene.