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This image captures a large, illuminated billboard promoting a "Beef Food Festival" by the brand "XIBEI". The billboard features a serene background image of numerous brown and white cows grazing in a vibrant green pasture. A grey path or shallow stream runs through the field, with some cows standing in or near it, suggesting a natural, open-range setting. The main text, oriented vertically on a blue sky background, reads "牛肉美食节" (Beef Food Festival). Below this, the brand "俩贝 XIBEI" is displayed in a red and white logo. The billboard details the origin and preparation of the beef. It states "精选全球好牛肉" (Selected global quality beef) and lists three primary sourcing regions: 1. "内蒙古大草原" (Inner Mongolia Grassland), with specific areas like Keshiketeng, Horqin, Horqinzuo, Zhalute, and Jarud mountains further specified. 2. "阿根廷圣菲休斯" (Santa Fe, Argentina). 3. "巴西圣保罗州赛尔唐济纽" (Sertãozinho, São Paulo State, Brazil). Each location is accompanied by a map pin icon. The text also mentions cooking techniques: "炖烤焖笨功夫" (Stewing, grilling, braising masterful craft) and "烧烤焖" (Barbecue stew/braise). The overall setting implies a commercial space, possibly a restaurant or a food hall, in Beijing, China. The billboard is brightly lit, and wooden ceiling slats are visible on the right, suggesting an indoor or covered environment. The image is physically rotated counter-clockwise. No people are visible, and the focus is entirely on the advertisement for beef products.
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