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The image captures an indoor scene, likely a public space such as an airport lounge or a study area, given the visible luggage carts in the background. A silver MacBook Air laptop is open on a white table, positioned in the foreground and slightly to the right. The screen displays a webpage, an "Infografia.html," featuring academic or research content primarily in Spanish, titled "El Asfalto bajo el Algoritmo."

The content on the laptop screen focuses on political marketing and digital influence. It outlines a research question concerning how digital political marketing, particularly "Personal Branding" and "acción conectiva," has displaced programmatic proposals in electoral decision-making. The page includes sections detailing figures like Samuel García (Mexico), Jair Bolsonaro (Brazil), and Donald Trump (USA), describing their respective communication strategies such as "human influencer," "automatización de la influencia – bots y botnets," and "narrativas anti-establishment." It also mentions "OBJETIVO GENERAL" to analyze the "desplazamiento del debate racional por estrategias de percepción emocional" and explores concepts like "HUMAN BRANDING," "ACCIÓN CONECTIVA," and "PROPAGANDA COMPUTACIONAL."

Part of a person is visible, with their hands resting on the laptop and another device to the left, and a leg stretched out with a white sneaker adorned with red accents. A small red zippered pouch or wallet rests on the table near the laptop. To the left, a white book or notebook titled "Inferencial Prioridades Para el...Sostenible" is also on the table. The overall activity appears to be focused work or study. The use of Spanish text throughout aligns with the provided location context of Mexico City.
vaniareyees

Jun 3, 2026, 1:45 AM

Mexico City, Mexico

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The image captures an indoor scene, likely a public space such as an airport lounge or a study area, given the visible luggage carts in the background. A silver MacBook Air laptop is open on a white table, positioned in the foreground and slightly to the right. The screen displays a webpage, an "Infografia.html," featuring academic or research content primarily in Spanish, titled "El Asfalto bajo el Algoritmo." The content on the laptop screen focuses on political marketing and digital influence. It outlines a research question concerning how digital political marketing, particularly "Personal Branding" and "acción conectiva," has displaced programmatic proposals in electoral decision-making. The page includes sections detailing figures like Samuel García (Mexico), Jair Bolsonaro (Brazil), and Donald Trump (USA), describing their respective communication strategies such as "human influencer," "automatización de la influencia – bots y botnets," and "narrativas anti-establishment." It also mentions "OBJETIVO GENERAL" to analyze the "desplazamiento del debate racional por estrategias de percepción emocional" and explores concepts like "HUMAN BRANDING," "ACCIÓN CONECTIVA," and "PROPAGANDA COMPUTACIONAL." Part of a person is visible, with their hands resting on the laptop and another device to the left, and a leg stretched out with a white sneaker adorned with red accents. A small red zippered pouch or wallet rests on the table near the laptop. To the left, a white book or notebook titled "Inferencial Prioridades Para el...Sostenible" is also on the table. The overall activity appears to be focused work or study. The use of Spanish text throughout aligns with the provided location context of Mexico City.

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vaniareyees

Jun 3, 2026, 1:45 AM

Mexico City, Mexico

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