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The image depicts the entrance area of a LOTTE Mart supermarket in Ho Chi Minh City, Vietnam, during the Tet (Lunar New Year) holiday season. A large, approximately 2-meter tall, inflated mascot figure dominates the foreground, constructed from red, white, and yellow fabric. Its red head wears a hat displaying "LOTTE MART" and "KÍNH CHÀO QUÝ K H" (Welcome Customers), above a white face with a simple red smiling mouth and black eyes. The red torso features yellow inflatable arms extending outwards, with both hands giving a thumbs-up gesture. A yellow inflatable ring encircles its midsection, while the lower red base rests on a black metal frame with visible legs and a power cord. To the left of the mascot, a young boy in a dark red shirt and grey shorts is partially visible, standing next to a white informational sign displaying a shopping cart icon and rules for cart use. To the right of the mascot, a metal stand holds a "Hướng Dẫn" (Instructions) sign, featuring a suitcase icon and a list of prohibitions, including "No bags allowed," along with symbols for no food, no pets, no smoking, no cameras, and no outside drinks. Adjacent to this sign is a gray, rectangular luggage storage unit, marked with a red suitcase icon, upon which papers and a plastic bag are placed. A small lock is visible on a lower compartment. The background reveals typical supermarket features: overhead fluorescent lighting, yellow shelving units displaying various products, and extensive red and gold festive decorations. A prominent red banner with gold accents reads "Chúc Mừng Năm Mới" (Happy New Year) in Vietnamese, adorned with cherry blossom motifs, consistent with Tet celebrations. Several indistinct adult figures are visible deeper within the store aisles. The floor is tiled with light-colored square tiles. A green "EXIT" sign is visible in the upper left corner.
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