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A laptop screen is displayed, presenting information on "Buyer Persona" in two categories: B2B with "Claudia Romero" and B2C with "Mila González." The B2B persona's details include motivations like sustainable leadership and efficiency, a job title of Purchasing Manager, and the desire for certified sustainability without sacrificing quality. The B2C persona's details include motivations like aligning with values, wellness, and responsibility, a coordinator of RRSS, and the desire for a balanced lifestyle. The video shows a person moving the laptop screen slightly.
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