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A flexible, glossy product package, primarily red and yellow, is depicted. The package features the brand name "#БАБЛБУМ" (transliterated as "#BABLBUM" or "#BUBBLEBOOM") in large yellow letters with white outlines and pink shadows against a red background at the top. Below the brand name, white Russian text states "жевательная резинка с хлопающей карамелью," translating to "chewing gum with popping candy." The central illustration is a cartoon character, a young male with brown hair and light skin, wearing a yellow shirt. He is depicted winking his right eye, with puffed cheeks, and blowing a large, translucent, light-blue bubble. His left hand is raised in a thumbs-up gesture. His right hand is partially visible, appearing to hold small, round objects. Surrounding the character are yellow, stylized "burst" or "explosion" graphics. Overlaying a yellow burst graphic on the right, black Russian text outlined in white reads "Хлопающая карамель," confirming "Popping candy." The lower section of the package, primarily yellow, features a clear plastic cup with a red straw, filled with a dark liquid resembling cola and ice cubes. Below this illustration, dark blue/purple Russian text with a white outline reads "со вкусом КОЛЫ," indicating "with the taste of COLA." Scattered pink and white heart or petal shapes are present on the yellow background. The package exhibits minor creasing, particularly on the left side.
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