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A large, black-framed promotional sign for a beverage is displayed indoors, likely in a shopping mall or commercial complex, given the reflections of bright lights and other storefronts on the shiny floor in the background. The sign is oriented vertically but appears rotated ninety degrees to the left in the image. The main subject of the sign is a drink in a clear cup, with a generous layer of cocoa powder on top and dark, possibly boba-like or chocolate chunks, visible at the bottom of the cup. A small, triangular piece of cheese is shown in the upper right corner of the drink's illustration, hinting at the "cheese" component. Visible text on the sign includes: * At the top left, a logo with Chinese characters "野人先生" (Yě Rén Xiān Shēng - Mr. Wildman) followed by "GELATO 现做冰淇淋" (GELATO freshly made ice cream). * The main product name in large Chinese characters: "熔岩芝士可可" (Róng Yán Zhī Shì Kě Kě - Lava Cheese Cocoa). * Below the main name, a descriptive phrase: "入口的暖意丝滑纯粹!" (Rù Kǒu de Nuǎn Yì Sī Huá Chún Suì! - The warm sensation upon entry is silky smooth and pure!). * In the upper left corner, an English translation: "Cocoa with Cheese Foam". * On the right side, the price is advertised as "暖心价" (Nuǎn Xīn Jià - Heartwarming price) "15元/杯" (15 Yuan / cup). * At the bottom right, an English tagline reads: "Stay wild, keep real." * Below the tagline, a smaller block of English text describes gelato as "a frozen dessert popular in Italy, typically made freshly in the shop and contains less air... distinguishing it from other ice creams."
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