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A large, golden, cinema-themed display serves as the central subject in what appears to be an indoor shopping mall setting. The display is designed to resemble an old film projector or a large film strip. On its left side, two prominent golden film reels, each featuring five circular cutouts and illuminated with bright white LED rings, are vertically stacked.

The central portion of the display features a rectangular screen shaped like a film strip, complete with perforations along its sides. This screen displays a large "10 YEARS" in light blue text. Below this, "10TH ANNIVERSARY" is written in smaller English text, accompanied by Chinese characters: "荟聚十年自在相聚," which translates to "Gather for ten years, free to meet." The screen's background is a light purple, decorated with festive icons like cakes, balloons, and gift boxes, reinforcing the celebratory theme.

The entire golden structure sits on a tiered base of the same metallic gold color. Silver stanchions with grey ropes are set up around the display, delineating a perimeter, possibly for crowd control or a photo opportunity area. The flooring is composed of grey tiles, with yellow and black caution tape visible on the ground near the stanchions.

In the background, a modern mall environment is evident, featuring a store with a glass entrance and a visible sign that reads "AIMER" (爱慕). On the far left, an escalator or architectural wall with horizontal brown and light-colored stripes is partially visible. The scene is well-lit, typical of an indoor mall. This installation marks a 10th anniversary, likely for a mall or a brand, located in Beijing, China. No people are visible in the image.
Laurent

Feb 17, 2025, 11:17 AM

Beijing, China

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A large, golden, cinema-themed display serves as the central subject in what appears to be an indoor shopping mall setting. The display is designed to resemble an old film projector or a large film strip. On its left side, two prominent golden film reels, each featuring five circular cutouts and illuminated with bright white LED rings, are vertically stacked. The central portion of the display features a rectangular screen shaped like a film strip, complete with perforations along its sides. This screen displays a large "10 YEARS" in light blue text. Below this, "10TH ANNIVERSARY" is written in smaller English text, accompanied by Chinese characters: "荟聚十年自在相聚," which translates to "Gather for ten years, free to meet." The screen's background is a light purple, decorated with festive icons like cakes, balloons, and gift boxes, reinforcing the celebratory theme. The entire golden structure sits on a tiered base of the same metallic gold color. Silver stanchions with grey ropes are set up around the display, delineating a perimeter, possibly for crowd control or a photo opportunity area. The flooring is composed of grey tiles, with yellow and black caution tape visible on the ground near the stanchions. In the background, a modern mall environment is evident, featuring a store with a glass entrance and a visible sign that reads "AIMER" (爱慕). On the far left, an escalator or architectural wall with horizontal brown and light-colored stripes is partially visible. The scene is well-lit, typical of an indoor mall. This installation marks a 10th anniversary, likely for a mall or a brand, located in Beijing, China. No people are visible in the image.

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Laurent

Feb 17, 2025, 11:17 AM

Beijing, China

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