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The image captures an indoor scene at a "Mixue Ice Cream & Tea" (蜜雪冰城) store, a popular beverage chain in Beijing, China, likely within a shopping mall or similar commercial area. **Subjects:** The primary subjects are several customers, mostly dressed in winter coats, queuing to order from the brightly lit counter. A staff member is visible behind the counter, preparing drinks. The store's mascot, "Snow King" (雪王), a cheerful snowman-like character holding an ice cream cone, is prominent on the signage and branding. **Activity:** The main activity is customers waiting in line and ordering drinks or ice cream. Some appear to be looking at the digital menu screens, while others are simply standing in line. One person is positioned near a "pick up order" (取餐) sign. **Notable Details:** The store's exterior is dominated by a vibrant red sign featuring the brand name "蜜雪冰城" and the "Snow King" mascot. Inside, multiple digital screens display menu items, prices (e.g., 5, 6, 8, 10 Yuan), and what appear to be order numbers (e.g., 1239, 1336, 1337, 1235-150). A sign encourages customers to "Scan code to order, no need to queue" (扫码下单 无需排队), implying a digital ordering option. Another sign advertises a "Hawthorn discount 1 yuan" (山楂优惠1元) and a slogan "With milk tea in hand, no shivering in the cold" (奶茶在手 天冷不抖), suggesting it might be cold weather. The floor is tiled with light-colored square tiles, and a small illuminated green arrow is embedded in the floor, possibly indicating direction. The overall lighting is bright and artificial, typical of an indoor commercial setting, making the time of day ambiguous, though it could be evening. **Visible Text:** * "蜜雪冰城" (Mixue Ice Cream & Tea) * "雪王" (Snow King - mascot name) * "魔法铺" (Magic Shop) * "取餐" (Pick up order) * "点餐" (Order food/drink) * "扫码下单 无需排队" (Scan code to order, no need to queue) * Numbers like "1239 1336", "1337 1336", "1235-150" (likely order numbers) * "山楂优惠1元" (Hawthorn discount 1 yuan) * "奶茶在手 天冷不抖" (With milk tea in hand, no shivering in the cold) * "推" (Push)
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