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The video opens with a close-up of a Lay's potato chip bag in green and yellow with red and white branding. The bag prominently displays "Lay's" and "APPLE CARAMEL FLAVOUR" in bold text. Below the Lay's logo, the text "LOVE IT OR LOSE IT! TRY, VOTE, WIN €10,000" is visible, along with a cartoon image of a person. Images of ridged potato chips and a red/orange sauce are on the bottom left. A hand enters the frame, picking up a single ridged potato chip from the bag. The hand then breaks the chip in half, holding the two pieces for a moment before the video ends.
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