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A left hand holds a large, orange and yellow Lay's potato chip bag, partially obscuring the lower left portion. The bag features an illustration of a smiling man in a patterned sweater, holding a party popper, with confetti erupting. A decorated Christmas tree is visible on the right side of the bag. The Lay's logo is central. Cyrillic text at the top states "НОВЫЙ ГОД ВКУСНЕЕ ВМЕСТЕ!" (New Year is tastier together!). A red banner below the logo reads "«Сыр»" (Cheese), indicating the flavor. Illustrations of potato chips and yellow cheese slices with holes are at the bottom. A date stamp "12.11.25" and "29.04.26 RÚB A" is printed on a chip illustration. Product information at the bottom edge, partly obscured by the hand, explicitly mentions "Tashkent" and "Uzbekistan". The background consists of a blurred indoor setting, including a dark, reflective surface (possibly glass), a light-colored wall or curtain, and a mint green upholstered surface. The scene is within an indoor location in Tashkent, Uzbekistan, as indicated by the product's labeling.
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