The image displays a ski shop storefront in Velká Úpa, Czechia, under winter conditions

The image displays a ski shop storefront in Velká Úpa, Czechia, under winter conditions. The building features a rough-cut stone facade and a large display window framed in orange. Inside the window, three mannequins are visible: a female mannequin on the left wearing a light-colored long-sleeve top, a central mannequin with dark hair in a patterned top, and a mannequin on the right in a yellow jacket. Several skis are displayed upright in the background, including at least two "ZAG" branded pairs. Reflections in the window show a snow-covered street, parked vehicles (one dark red/brown), and distant buildings, suggesting an outdoor urban environment. A partial reflection of a person wearing a dark coat and possibly carrying a bag is visible near the base of the central mannequin. To the left of the window, a tall, yellow vertical banner stands on a black base. It displays the brand "DEVOLD" in large black letters, a small Norwegian flag, the text "NEJSTARŠÍ VLNĚNÉ TERMOPRÁDLO NA SVĚTĚ" (The oldest woolen base layer in the world), "WWW.DEVOLD.CZ", and "1853". In front of the display window, six pairs of skis are arranged horizontally on a black metal folding stand. The upper layer consists of three pairs, predominantly "HEAD" and "DYNASTAR" branded, featuring designs in black, yellow, and blue. The lower layer consists of three "HEAD" branded pairs, primarily white with black and red accents, including models identified as "i.RACE REBEL". The ground in the foreground is paved with dark gray rectangular pavers, partially covered with irregular patches of melting snow and ice.