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This image displays the exterior of a "Van Leeuwen" ice cream shop storefront, prominently featuring "Coming Soon" signage. The scene is captured during the daytime under bright, clear natural light. The storefront is framed in dark green, encompassing large windows that showcase vibrant magenta-colored decals. The upper decal features a large photograph of a dessert in a clear cup, topped with whipped cream and what appear to be cherries or chocolate pieces. Alongside this, the text "Van Leeuwen FLAVOR LAB COMING SOON" is written in a combination of script and block letters. Below the dessert image, the phrase "GOOD FOR YOU. PROBABLY." is visible. The lower window decal displays two spoons, one holding a scoop of light-colored ice cream and the other a scoop of dark-colored ice cream. Above these images, the text reads "GOODNESS GETS MADE HERE. (LIKE, RIGHT INSIDE.)." Small "NYC" signs are faintly discernible through the windows inside the store, consistent with the location context of New York, United States. The building's exterior is constructed from red-brown brick, providing a textural contrast to the smooth storefront. A concrete sidewalk runs in front of the shop, and a dark metal bollard is visible near the brick wall on the right side. The overall presentation conveys an atmosphere of anticipation for the new establishment's opening. No individuals are present in the image.
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