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This image displays an illuminated promotional and menu counter for a Mixue Ice Cream & Tea store, located in the Chongqing High-tech Zone, China. The central feature is a large digital display showcasing various ice cream and beverage options, accompanied by cartoon mascots and pricing details. Above the digital screen, a blue banner with red Chinese characters reads, "春天是冰淇淋的季节" (Spring is the season for ice cream). Below the main display, a white sign with a phone number "400-060-8888" and Chinese text "加盟热线" (Franchise Hotline) is visible. Further down, on the front of the counter, a red panel with "点餐" (Order Food) in white Chinese characters features the cheerful, snowman-like Mixue mascot, some driving colorful cars. To the right, a circular, backlit logo prominently displays the Mixue mascot holding an ice cream cone. The counter surface itself is light wood-grained. Multiple small, colorful cutout figures of the Mixue mascot, some shaped like flowers or in a red miniature car, are integrated into the visual merchandising. The scene is brightly lit, and no individuals are present.
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