At night, an illuminated promotional display is positioned on a paved sidewalk in Piazza Umberto I, Bari, Italy

At night, an illuminated promotional display is positioned on a paved sidewalk in Piazza Umberto I, Bari, Italy. The display, resembling a large open book, is encased within a frame lit with pink trim. The top banner reads, "Puoi risparmiare più di 500€ all'anno" (You can save more than €500 per year) and "Inquadra il QR-CODE e scarica gratis il Libro del Risparmio" (Scan the QR-CODE and download the free Savings Book). The pages of the oversized book feature colorful, illustrated panels depicting various domestic scenes and items, promoting the "AYAYA Fondazione Barilla" initiative. QR codes are visible on the right interior side panel and a left exterior side panel of the structure, alongside additional Italian text providing information about the initiative. In the foreground, the back of a person, likely a child with long dark hair, faces the display. In the background to the left, blurred figures are visible on the sidewalk, one appearing to push a stroller. Tall trees with sparse foliage and one visible palm tree line the area, illuminated by streetlights, under a dark night sky.