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A wide-angle, eye-level outdoor shot displays a large red billboard promoting Heinz products on a segmented concrete retaining wall. The billboard features the word "GOAL!" with 22 ripe red tomatoes, each with a green calyx, replacing the 'O's. Below the main message, white text reads "BRING IT HOME WITH HEINZ" and "ESTY 1869". To the right of the billboard, a vertical dark grey slatted ventilation grate is integrated into the concrete wall. In the foreground, the ground consists of two distinct paved areas. The section closest to the viewer features light-colored rectangular pavers laid in a running bond pattern. Beyond this, a darker grey pavement displays a textured pattern of white zig-zags or chevrons. Above the concrete wall, a dense canopy of tall, slender trees with light-colored bark and green leaves extends upwards against a bright, overcast sky. A grey utility pole with a dark box-like fixture at its top is visible among the trees on the left side. No individuals are present in the scene. This advertisement is located on a wallscape along Lake Shore Boulevard East in Toronto, Canada, particularly near the Don Valley Parkway interchange.
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