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This media file captures a brightly lit advertisement for ice cream, likely displayed within a food establishment in Beijing, China. The advertisement features two soft-serve ice cream cones against a warm orange background adorned with faint maple leaf patterns. The main subjects are the two ice cream cones, filled with white soft-serve, one of which has the brand's cheerful snowman mascot incorporated as its "head." A prominent red circular tag displays the price "¥3," indicating a very affordable item. Visible text includes the product name "魔天脆脆" (Mo Tian Cui Cui), meaning something like "Magic Crunchy" or "Heavenly Crunchy." Below this, a slogan reads "大大新鲜冰淇淋 给你大大大的满足" (Big fresh ice cream, gives you big big big satisfaction). The brand name, "蜜雪冰城" (Mixue Bingcheng), which translates to "Mixue Ice City," is prominently featured in white on a red band on the right side. Below the brand name, it states "始于1997·冰淇淋与茶" (Established in 1997 · Ice cream and tea), highlighting the brand's history and core products. The snowman mascot is repeatedly seen, both as part of the ice cream and as the brand's logo. The image's bright lighting and warm orange and red color palette create an inviting and cheerful ambiance. On the far left, parts of an adjacent display show other food items, including a green bowl, hinting at a varied menu in a food court or restaurant setting. A small disclaimer "广告所示" (As shown in the advertisement) is visible at the bottom.
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