The image depicts an indoor promotional display at Carlo's Bake Shop, specifically identified by signage as "SWEET FACTORY • SÃO PAULO," confirming its location in São Paulo, Brazil

The image depicts an indoor promotional display at Carlo's Bake Shop, specifically identified by signage as "SWEET FACTORY • SÃO PAULO," confirming its location in São Paulo, Brazil. A life-size cardboard cutout of baker Buddy Valastro, dressed in a white chef's jacket with "Buddy" embroidered in red and black trousers, stands prominently in the foreground. He holds a wooden rolling pin over his right shoulder and a cluster of six red balloons in his left hand. Some balloons feature the "CARLO'S BAKE SHOP" logo, while others display a white silhouette of a baker. Valastro is smiling directly forward. To the left of the cutout, a red, conical-shaped ballot box or display stand is visible. It features white text stating "Deposite seu cupom aqui" (Deposit your coupon here), an upward-pointing arrow, and "Batedeira dos Sonhos" (Dream Mixer), with "Carlo's Bakery & KitchenAid" below. Partially visible on the far left foreground is a light-colored upholstered armchair with wooden armrests. In the background, behind the cutout, a bakery counter with glass display cases filled with various baked goods is present. A person in a white uniform is visible behind the counter, facing away from the camera. The bakery's interior features red walls with white lettering for "CARLO'S HOBOKEN BAKE SHOP" and additional promotional signage, including a "RAINBOW Cake" neon sign and a sign advertising "LINHA SEM AÇÚCAR" (Sugar-free line) with images of pastries. The floor is composed of light-colored terrazzo tiles.