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This image captures a vibrant ice cream stand situated within the grand GUM department store, located in Moscow's Red Square. The setting is a magnificent indoor space with ornate white architectural facades, arched windows, and a striking glass and metal ceiling that allows natural light to flood the area. Artificial trees with leafy branches are strategically placed, enhancing the aesthetic.

At the core of the scene is a whimsical ice cream kiosk, creatively designed to resemble a giant waffle cone, topped with a cluster of pink, yellow, and white balloons simulating ice cream scoops. Behind the counter, a staff member in a white uniform and maroon apron is visible, actively serving. In the immediate foreground, a person with blonde hair, wearing gloves, is looking at a phone. Nearby, a young man with dark hair, also gloved, stands next to the counter, appearing to be part of the staff or waiting for service. Other shoppers and visitors can be seen in the background, some seated, contributing to the bustling atmosphere typical of a retail complex.

Notable details include several signs. The large waffle cone structure displays "Мороженое" (Ice Cream), "КОМБИНАТ ХОРОШЕГО ПИТАНИЯ" (Good Nutrition Plant/Combine), and "КРАСНАЯ" (Red), referencing the iconic location. A menu board prominently advertises "Мороженое Ice cream" with prices: "Эскимо - 80 гр. 150руб." (Eskimo - 80 g. 150 rub.) and "Стаканчик - 80 гр. 150руб." (Cup - 80 g. 150 rub.). A distinct "ГУМ" logo is visible on a circular sign overhead. The bright, natural light streaming through the ceiling suggests it is daytime.
Ekaterina Mazepa

Jun 5, 2026, 12:03 PM

Moscow, Russia

Moment

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This image captures a vibrant ice cream stand situated within the grand GUM department store, located in Moscow's Red Square. The setting is a magnificent indoor space with ornate white architectural facades, arched windows, and a striking glass and metal ceiling that allows natural light to flood the area. Artificial trees with leafy branches are strategically placed, enhancing the aesthetic. At the core of the scene is a whimsical ice cream kiosk, creatively designed to resemble a giant waffle cone, topped with a cluster of pink, yellow, and white balloons simulating ice cream scoops. Behind the counter, a staff member in a white uniform and maroon apron is visible, actively serving. In the immediate foreground, a person with blonde hair, wearing gloves, is looking at a phone. Nearby, a young man with dark hair, also gloved, stands next to the counter, appearing to be part of the staff or waiting for service. Other shoppers and visitors can be seen in the background, some seated, contributing to the bustling atmosphere typical of a retail complex. Notable details include several signs. The large waffle cone structure displays "Мороженое" (Ice Cream), "КОМБИНАТ ХОРОШЕГО ПИТАНИЯ" (Good Nutrition Plant/Combine), and "КРАСНАЯ" (Red), referencing the iconic location. A menu board prominently advertises "Мороженое Ice cream" with prices: "Эскимо - 80 гр. 150руб." (Eskimo - 80 g. 150 rub.) and "Стаканчик - 80 гр. 150руб." (Cup - 80 g. 150 rub.). A distinct "ГУМ" logo is visible on a circular sign overhead. The bright, natural light streaming through the ceiling suggests it is daytime.

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391

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Ekaterina Mazepa

Jun 5, 2026, 12:03 PM

Moscow, Russia

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