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The image displays a brightly illuminated digital menu board from a beverage shop, likely a Mixue Bingcheng outlet, given the prominent snowman mascot. The menu, written in Chinese, showcases various drinks categorized under "新品尝鲜" (New Arrivals), "蜜雪原叶真果茶" (Mixue Original Fruit Tea), "经典奶茶" (Classic Milk Tea), "新鲜冰淇淋与茶" (Fresh Ice Cream & Tea), and "轻乳系列" (Light Milk Series). Several drinks are listed with prices, frequently around 6, 7, or 8 Chinese Yuan, such as "珍珠奶茶" (Pearl Milk Tea), "茉莉奶绿" (Jasmine Milk Green Tea), "芋泥奶茶" (Taro Puree Milk Tea), and "满杯百香果" (Full Cup Passion Fruit). Each drink is accompanied by a colorful illustration, depicting ingredients like pearls, fruit slices, and various toppings. A large, playful slogan in red characters dominates the left side, stating "多吃不怕 多喝山楂!" (Eat more, don't be afraid, drink more hawthorn!), promoting a hawthorn-flavored beverage. The brand's distinctive snowman mascot is featured alongside strawberries on the pink background. On the right, a "加盟热线" (Franchise Hotline) is visible with the number 400-060-8888. The background is partially blurred, showing a red bag strap and a metallic surface, indicative of a counter or service area in a commercial establishment.
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