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This image displays a creative exhibition booth, likely at an art or academic fair, showcasing a multimedia project titled "走马奇遇" (Zou Ma Qi Yu - Galloping Horse Adventure), based on the "Chongqing Zou Ma Stories" intangible cultural heritage from Nan'an District, China. The main subject is a large vertical poster on the left, detailing the project's concept. It explains the core idea of "cultural gene activation" and "virtual-real coexistence" through an H5 game, a 3D picture book with AR application, and on-site immersion. The poster features an illustration of a person in traditional attire, with bamboo in the background. Sections cover "设计说明" (Design Description), "角色设计" (Character Design) with small character illustrations (a young woman and an elderly person), "五休书制作" (Picture Book Production) showing layered paper art creation, "UI设计" (UI Design) mockups, and "用户画像" (User Persona). The author, Deng Anxin, her major (Digital Media Art), and supervisor (Xiong Meimei) are credited. A smaller poster on the top right provides "设计说明" and "人物介绍" (Character Introduction) for "小棠" (Xiaotang), a six-year-old girl, and "外婆" (Grandma), describing their appearances and personalities. The physical display includes numerous intricate, multi-layered paper artworks, likely the "立体绘本" (3D picture books) mentioned, showcased in clear acrylic stands and a wooden rack. Many are labeled "走马故事集" (Zou Ma Gu Shi Ji - Zou Ma Story Collection). Stacks of books or booklets with the "走马奇遇" cover are also present. Small acrylic blocks containing miniature artworks are arranged on shelves. The booth is accessorized with two large, friendly-looking orange and white cat-shaped pillows or cutouts. Several round, decorative items are visible, some wrapped in white sheer fabric, which also drapes the display tables. The overall atmosphere is creative and culturally focused, aiming to revitalize traditional stories through modern interactive media.
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