A brown informational plaque with a gold border, displaying text in Portuguese, is mounted on a rough, grey, concrete wall. The plaque contains information about the Japanese brand PORTER, a subsidiary of Yoshida & Co., known for producing bags, backpacks, luggage, and accessories. The text discusses the brand’s origins in 1962 and its most popular line, TANKER, which was launched in 1983. The TANKER line was inspired by the MA-1 flight jackets worn by the United States Air Force, and features durable nylon and polyester fabric. The plaque commemorates the 40th anniversary of the TANKER line, which, in collaboration with Toray Industries Inc., has produced a new material that is 100% derived from natural sources. The new material is dubbed “tudo mudou” – meaning “everything has changed” – in Portuguese, and replaces the brand's traditional nylon with EcodearTM N510, a material made from corn and cotton. The location is a museum in São Paulo, Brazil, at the coordinates -23.627 latitude, -46.674 longitude. in São Paulo, Brazil

Mrv

May 7, 2025, 5:04 PM

São Paulo, Brazil

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A brown informational plaque with a gold border, displaying text in Portuguese, is mounted on a rough, grey, concrete wall. The plaque contains information about the Japanese brand PORTER, a subsidiary of Yoshida & Co., known for producing bags, backpacks, luggage, and accessories. The text discusses the brand’s origins in 1962 and its most popular line, TANKER, which was launched in 1983. The TANKER line was inspired by the MA-1 flight jackets worn by the United States Air Force, and features durable nylon and polyester fabric. The plaque commemorates the 40th anniversary of the TANKER line, which, in collaboration with Toray Industries Inc., has produced a new material that is 100% derived from natural sources. The new material is dubbed “tudo mudou” – meaning “everything has changed” – in Portuguese, and replaces the brand's traditional nylon with EcodearTM N510, a material made from corn and cotton. The location is a museum in São Paulo, Brazil, at the coordinates -23.627 latitude, -46.674 longitude.

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