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An individual's tattooed hand is visible in the foreground, with their index finger extended towards a touchscreen display at a McDonald's restaurant in Nitra, Slovakia. The screen displays information about McDonald's Rewards, including a graphic of a smartphone with a QR code and the text "Zbierajte body za každý nákup a získavajte odmeny" (Collect points for every purchase and get rewards). Below this, there is an option to "Bez prihlásenia" (Without logging in) and "Naskenujte aplikáciu" (Scan the application) with a QR code. The background shows the interior of the restaurant, including a stack of yellow order trays and part of a self-order kiosk.
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