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A festive promotional display is set up indoors, likely within a salon or retail store in Rosario, Argentina. The main subject is a large, plush Santa Claus figure, standing upright. He is dressed in a red hat, a green polka-dotted jacket with plaid accents, red trousers, and green patterned shoes. Santa holds two red and white candy canes in his hand. Adjacent to the Santa figure is a bright, vertical digital display screen. The screen prominently features hair care products, including bottles and jars, from the brand KÉRASTASE. Visible text on the screen reads "PREMIERE de KÉRASTASE PARIS" and the distinctive "K" logo. Below the screen and Santa, a white, multi-tiered display stand holds several items. On the upper tier, two small brown cardboard boxes are presented, each topped with golden crinkled paper, suggesting gift packaging. One box is branded with "calderon SALON," while the other shows a circular "FAV" logo. On the lower tier of the stand, two white non-woven shopping bags with black handles are placed, each printed with "calderon" on the side. The background, visible through reflections in a dark surface, reveals shelves stocked with various products, typical of a well-organized retail environment or salon. The presence of the Santa figure and candy canes strongly indicates a holiday or Christmas season theme for this product promotion.
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