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Respectful
Informative
Proud
Historical
Inspiring
A camera zooms in and pans across informational displays about a person, “Our Founder/Nuestro Fundador,” Frank W. Michell, who was “captivated by the herds of Alpacas” and founded a company that rescues “the incredible textile tradition of the Andes.” The scene also features a TV screen showing different textile textures, and logos of several brands affiliated with the founder. The room appears to have a white wall, with several informational plaques displayed on it.
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