An open matchbox displays tightly packed matches with brown heads, inside a cardboard frame

An open matchbox displays tightly packed matches with brown heads, inside a cardboard frame. The matchbox cover is yellow with green text reading "GUGURT" and another word in a different alphabet, possibly Cyrillic. A silhouette of a camel and desert-like vegetation is featured on the cover, suggesting a regional or cultural theme. The matchbox is held in someone's fingers, suggesting human interaction.