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An outdoor promotional signboard for a restaurant, rotated 90 degrees counter-clockwise, showcases two appetizing food dishes. The main dish features a whole fish head immersed in a rich, reddish sauce, garnished with red chili peppers and green herbs, served in a white oval bowl with a ribbed, possibly heating, stand. Another bowl in the background contains what appears to be bread or fried dough sticks. A woven basket in a similar reddish-brown tone is also visible. The signboard features the brand "惠小鸭" (Huì Xiǎo Yā) with a duck logo, "ESTD 2022," and "DUCK Hui." Text overlays advertise the dishes: "BREAD SOAKED IN FISH HEAD SOUP" and its Chinese equivalent "千岛湖鱼头泡饼" (Qiandao Lake Fish Head with Bread). A prominent "HAPPY NEW YEAR" message is displayed, accompanied by "年年有“鱼”恭贺新禧," which is a festive Chinese New Year greeting meaning "May you have abundance year after year, happy new year," playing on the similar pronunciation of "fish" (鱼 yú) and "abundance" (余 yú). Additional text includes "New Dishes For Warm Winter" and "暖冬食事" (Warm Winter Food). A detailed description in smaller Chinese characters mentions the dish's quality: "精选正宗千岛湖大鱼头开片,鲜美入味。浓郁汤汁锁住鱼头的鲜嫩细胞。融合了香与国西,热气蒸砖、冬日悦享。(Selected authentic Qiandao Lake large fish head, fresh and delicious. Rich soup locks in the tender cells of the fish head. Combines fragrance with Western-style/Chinese-style, steaming hot, enjoy winter days.)" The sign is bordered by a black frame. To its left, green foliage is visible, and on the bottom right, parts of a stone-paved ground are seen. The top right corner shows a hint of a red patterned banner, possibly another part of the display. This advertisement aims to entice customers with seasonal, celebratory dishes from the "惠小鸭" restaurant, located in what the context implies is Beijing, China.
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