Stake attention in this memory
A projection of a logo onto a paved surface depicts a stylized pair of eyeglasses. Above the glasses, text reads "Мир Оптики" (Mir Optiki), which translates to "World of Optics." Below this, smaller text states "сеть фирменных салонов" (set' firmennykh salonov), meaning "network of branded salons." At the bottom of the projection, a website address is visible: "mir-optik.ru". The projection is cast onto a brick-paved sidewalk adjacent to a dark wooden bench with a concrete support. A storm drain with rectangular openings runs along the edge of the paved area. The scene is set at night, indicated by the artificial lighting creating the projection. The location is the city of Rostov-on-Don, Russia.
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