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The video shows an IQOS retail display in a shopping mall. The display features three large screens showing advertisements. The leftmost screen shows a woman in a seated pose. The middle screen shows a man with his arms behind his head, with the text "SUMMER it's ON". The rightmost screen shows IQOS devices and packaging, with text in German at the bottom. The floor in front of the display is paved with large, grey tiles. People are visible in the background, walking through the mall.
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