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The image displays white text on a solid magenta background. The text occupies the lower central portion of the frame and reads: "The average coffee farmer earns around $1 or less per pound of green coffee — typically 10% or less of the retail shelf price — while most of the economic value is captured by traders, roasters, and retailers further down the supply chain." The font is a clear, sans-serif typeface, making the information easily readable. The overall presentation is simple, focusing solely on conveying the message about coffee farmers' earnings compared to other entities in the supply chain.
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