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The image shows a large poster attached to a wooden wall in the Beijing International Exhibition Center, located at 40.069, 116.542. The poster advertises "RUFFWEAR, A PROFESSIONAL OUTDOOR PET PRODUCTS BRAND, SINCE 1994," and shows a woman in blue shorts and a blue shirt, holding a fishing rod. She is standing in a swampy area, with a dog wearing a blue vest by her side. The text "EVERY DOG IS AN EXPLORER" is on the poster. The wall is covered in a light wood paneling, attached to a silver metal frame. The background has some of the exhibition hall showing, with other booths visible. The poster is partially obscured by a silver metal pipe. "31年宠物专业户外品牌" (31 years of professional pet outdoor brand) and "RUFFWEAR | 新品上市" (RUFFWEAR | New product launch) are also written on the wall.
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