This image captures a vertical digital advertising display in a multi-level shopping mall, located in Ciherang, Indonesia

This image captures a vertical digital advertising display in a multi-level shopping mall, located in Ciherang, Indonesia. The display is positioned in a central open area, with a brown wooden handrail and metal supports in the immediate foreground, indicating an elevated viewpoint. The digital screen features a movie poster for "LABINAK." The poster displays two distressed individuals, an older person embracing a younger one, set against a dark, reddish background with blurred, chaotic elements that resemble outstretched hands or branches. Prominently displayed is the movie title "LABINAK" in large red letters, with accompanying text "MEREKA ADA DI SINI" (They are here) and "21 AGUSTUS 2025 DI BIOSKOP" (21 August 2025 in Cinemas). A promotional offer of "BELI 1 GRATIS 1" (Buy 1 Get 1 Free) is visible, with specific dates for purchase (starting 14 August 2025) and screening (21-29 August 2025). Two QR codes are present for digital interaction, along with logos of various Indonesian cinema and ticketing platforms (e.g., MTIX, TIX ID, Cinepolis). The surrounding environment reveals multiple levels of the shopping mall. On the upper level, beyond the display, illuminated store signs are visible, including "People happy" and a partial sign for "BBBY HOBBY." This level features warm-toned decorative lighting and geometric wall accents. To the right of the display, an escalator descends to a lower floor, with colorful, striped barriers or decorative elements visible below it. A single, indistinct human figure is discernible on the escalator in the background. The mall interior is brightly lit by artificial overhead lights, characteristic of a modern commercial complex.