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billboard
red carpet
advertising
crowd
event
A large billboard promoting Basis, "The Advertising Automation Platform," is displayed above a red-carpeted staircase. Crowds of people are ascending and descending the stairs. The Basis advertisement features a woman with sunglasses in a car. Text on the billboard directs viewers to "basis.com/cannes." Adjacent to the Basis billboard are signs for "Cannes Lions" and "RTL Beach." Another sign mentions a "MODEST CONTRIBUTION OF THE MAGIA."
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