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This media file features a vibrant red promotional banner or display stand for the "Mixue Ice Cream & Tea" chain, situated indoors, likely within a commercial establishment in Beijing, China. The banner is specifically located at the Capitaland Mall in the Daxing district, on the second floor (L2), as indicated by the text. The primary purpose of the banner is to encourage mobile ordering, with large white and yellow Chinese characters boldly proclaiming "扫码点餐 更快哦" (Scan code to order, faster!). Instructions below specify "微信/支付宝扫码" (WeChat/Alipay scan code) as the methods for accessing their ordering platform. A prominent QR code is centrally displayed for this purpose, leading to their "小程序" (Mini Program). The chain's cheerful white snowman-like mascot, wearing a crown and holding a red drink cup, is prominently featured, surrounded by illustrations of falling confetti or money, suggesting rewards and celebration. The banner also highlights several "点餐福利" (Ordering benefits) to attract and retain customers: - "新会员 领专享券包" (New members receive exclusive coupon packs) - "周三会员日享优惠" (Wednesday member day enjoy discounts) - "会员下单得雪王币,免费兑好礼" (Members earn "Snow King Coins" for orders, redeemable for free gifts) In the blurred background, elements of a commercial interior are visible, including what appears to be a counter or kitchen area with stainless steel surfaces and various containers or equipment. No people are visible in the image. The scene suggests a modern, bustling commercial environment focused on efficiency and customer loyalty, operating during standard business hours.
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