This image depicts a large digital billboard in a metro station in Novosibirsk, Russia. The billboard displays a close-up image of a young girl with blonde hair gently touching the nose of a bear. The text on the billboard reads "ДРУЖИТЬ по-RUSSKI" which translates to "To be friends in Russian," and a logo that appears to be "Russ." The metro station environment is visible below the billboard, with a train on the tracks and several people on the platform. The station's ceiling is illuminated by a series of modern, segmented light fixtures. in Novosibirsk, Russia

Marietta

Jun 12, 2026, 4:58 AM

Novosibirsk, Russia

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This image depicts a large digital billboard in a metro station in Novosibirsk, Russia. The billboard displays a close-up image of a young girl with blonde hair gently touching the nose of a bear. The text on the billboard reads "ДРУЖИТЬ по-RUSSKI" which translates to "To be friends in Russian," and a logo that appears to be "Russ." The metro station environment is visible below the billboard, with a train on the tracks and several people on the platform. The station's ceiling is illuminated by a series of modern, segmented light fixtures.

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