The image displays a Djarum Coklat cigarette pack situated on a dark surface, with a light-colored fabric visible in the upper background. The pack features a prominent health warning banner at the top, labeled "PERINGATAN" (Warning). Below this, a graphic image depicts a person's lower face and neck, showing a surgical opening (tracheostomy) in the throat, indicative of severe illness. Accompanying text in Indonesian states: "KARENA MEROKOK, SAYA TERKENA KANKER TENGGOROKAN" (Because of smoking, I have throat cancer) and provides a helpline number: "LAYANAN BERHENTI MEROKOK (0800-177-6565)" (Stop Smoking Service). The brand name "Djarum Coklat" is clearly visible in the middle section, alongside the slogan "Anugerah Alam INDONESIA" (Gift of Indonesian Nature). Additional, less legible Indonesian text is present at the bottom of the pack. The scene is located in Ciherang, Indonesia.

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