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The image displays a vibrant MINISO promotional booth or pop-up store, predominantly red and white, situated outdoors in an urban setting in Guangzhou, China. The scene takes place during bright daylight under a clear sky, with tall buildings visible in the background. Several young people, mostly women, are gathered around the booth. Some appear to be interacting with staff, who are visible inside the booth, while others are standing in line or browsing. The activity suggests a lively promotional event or a temporary retail setup. Notable details include a large, friendly-looking teddy bear mascot wearing a red apron with the Chinese character "福" (Fú, meaning good fortune) prominently displayed inside the main section of the booth. Various MINISO-branded elements are present, including shopping bags. A yellow banana-like mascot (likely MINISO's Fundo) is perched on the left roof of the structure and another one is on the ground to the right. A yellow cartoon character, possibly Meituan Waimai's mascot, is also seen on the upper left section. Visible text includes the prominent "MINISO" logo. Key phrases and branding elements seen are "MINISO 24h" (suggesting 24-hour service or delivery), "美团外卖" (Meituan Waimai, a food delivery service, indicating a collaboration), and "幸福到爆!" (meaning "Explosion of Happiness!" or "Super Happy!"). Other Chinese text includes "名创优品" (Miniso's Chinese name), "你开心加倍" (Make you twice as happy), "名创24" (Miniso 24), and "补给站" (supply station). The overall atmosphere appears cheerful and inviting, reflecting the brand's image.
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