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An illuminated commercial sign for "RUMBO" is displayed indoors in Cali, Colombia, likely within a shopping center or event venue associated with the Feria de Cali. The sign features the capitalized word "RUMBO" rendered in large, golden, three-dimensional letters, each embedded with numerous active incandescent bulbs. A stylized character with a white face, broad red smile, black and red striped hat, and purple sleeves holding yellow, curved objects is positioned above the "UM" in "RUMBO." Decorative elements include three large, arching structures outlined with colored LED lights: green on the left, blue centrally, and red on the right, with a blue star integrated into the red arch and a green star positioned below the 'R'. A green panel with darker horizontal stripes forms the background behind the text. The sign is mounted against a two-toned wall, with a dark gray lower section and a white upper section. A multi-toned gray and brown tiled floor is visible at the bottom of the frame, and a white ceiling is present at the top. No individuals or dynamic actions are depicted.
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