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The video shows a billboard promoting the FIFA World Cup 2026. The billboard features the text "Welcome Bienvenue Pami Cep k'atxilam I chexw'tik" which translates to "Welcome" in English, French, and two Indigenous languages of Canada. The billboard is positioned in an outdoor setting with trees and buildings visible in the background. A black SUV is parked next to the billboard. The video appears to be a time-lapse or sped-up recording as the lighting changes subtly, and a person briefly walks into the frame at the bottom right. The sign at the bottom left of the billboard reads "PATTISON," indicating the company that owns the billboard.
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