Stake attention in this memory
The image displays a poster outlining commercial and core sales skills. Commercial skills listed include commercial acumen, customer management, IMEX, selling skills, sales drivers, negotiation skills, and channel strategy. The poster defines negotiation skills based on what is optimal, desired, and essential. Core sales skills are defined as questioning and listening, understanding customer needs, presenting features and benefits, objection handling, and relationship building, within a structured call process consisting of pre-call, in-call, and post-call stages, each with specific steps. The in-call steps include sales drivers check-out, review objective, presentation, close, and sales drivers activation. Post-call includes administration and evaluation.
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