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A tall, rectangular digital advertising display stands prominently in an indoor public environment, likely a transport hub or large public building in Kloten, Switzerland. The image is taken at an oblique angle, causing the display to appear rotated. The screen showcases an advertisement for "wiLLBe," an initiative focused on the circular economy. The central visual element is a stylized illustration of a natural landscape—depicting mountains, fields, trees, and water—contained entirely within the silhouette of a human footprint. This graphic metaphor visually represents the environmental theme of sustainable investment. Visible text on the display is in German: * "Investiere mit wiLLBe in die Kreislaufwirtschaft" (Invest with wiLLBe in the circular economy) * "Jetzt App downloaden:" (Download app now:) Below this call to action, the logos for the Apple App Store and Google Play Store are displayed. The brand name "wiLLBe" is prominently featured in large, teal lettering. Additionally, the text "POWERED BY llb" is visible, with "1861" beneath "llb," indicating Liechtensteinische Landesbank as the powering entity. In the background, reflections of the indoor setting are visible, including part of an escalator on the right side and illuminated interior structures, suggesting a busy public space. The overall lighting is artificial, characteristic of an indoor commercial or transit area. No specific individuals are clearly identifiable, keeping the focus on the digital advertisement.
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