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A digital billboard, manufactured by IGPDecaux, stands on a paved sidewalk in Milan, Italy, under a clear blue sky on a sunny day. The billboard displays two advertisements: the upper portion features a Visa ad with text "Everywhere you've gone gets you Everywhere you want to be. Visa is accepted in thousands of places," accompanied by a silhouette of a person performing a winter sport on a snowy background and a QR code. The lower portion displays a TCL advertisement, identifying TCL as a "WORLDWIDE PARTNER" and featuring the "MILANO CORTINA 2026" Olympic rings and Paralympic logo, with a visual of a person in winter sports gear amidst snow and light flares. To the immediate left of the billboard, a silver U-shaped bicycle rack is partially visible. Further left, across a multi-lane road, a person wearing a black helmet and jacket drives a dark-colored scooter away from the viewer. Other vehicles, including cars, are visible on the road, some in motion. A green metal barrier separates the road from a pedestrian area where a bus stop shelter with red advertisements is present. Bare deciduous trees line the street on both sides, casting shadows on the sidewalk. In the background, multi-story urban buildings, including one with a light green facade, are visible along the street. A tall lamppost and traffic lights are also present on the right side of the street.
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